Your growth lead, without the full-time hire.
Hands-on growth marketing for startups scaling across borders. A plan tied to revenue, execution that doesn't stall, and numbers your sales team trusts.
Growth needs three things to line up
A plan tied to revenue
Goals, ideal customers and channels set from your growth targets, not from the latest trend.
Consistent execution
Campaigns, content and outreach shipped every week, without anyone having to chase them.
Results sales can trust
Lead and pipeline reporting that your sales team actually uses to decide where to spend time.
Across industrial, technology, SaaS and B2B growth companies in Finland and international markets.
My clients' names stay with my clients. References are available on request, once we know there's a fit.
What I do for you
Plan & lead
- Growth and go-to-market planning
- Goals and key results tied to revenue
- Project management across founders, sales and partners
Create demand
- Paid and organic campaigns on LinkedIn, Google and Meta
- Content that buyers and AI search trust
- Account-based marketing and outbound
Measure & report
- Analytics, tracking and dashboards
- Lead reporting validated with sales
- Monthly learnings fed into the next plan
What clients thank me for most: things get done without you having to chase anyone. The next idea arrives before you ask.
AI isn't the point. It multiplies the hours that matter.
- Account intelligence
- Website visits, intent signals and public triggers turned into a weekly list of accounts that are warming up.
- From signal to CRM
- Research, verified contacts, personalized first drafts and CRM updates in one flow. Your team reviews and hits send.
- Content for AI-era search
- Content structured so AI assistants and search summaries cite you, and strong enough to pass an expert buyer's check.
Pick the depth you need
Growth Sprint
Foundations in one quarter: positioning, ideal customer profile, go-to-market plan, tracking and the first campaigns live.
Growth Lead
Your fractional head of growth. I run the plan, channels, content and reporting, with a weekly rhythm and quarterly goals.
Growth Mentor
Sparring for a founder or a first marketing hire: priorities, plans and a second opinion when you need one.
Flexible terms. A fixed monthly budget, a performance-linked component, or for early-stage teams part of the fee in equity. Agreed case by case.
The first 90 days
Audit & align
Goals, ideal customers, current data and quick wins.
Plan & build
90-day plan, tracking, content and campaign setup.
Run & learn
Campaigns live, weekly tests and the first pipeline report.
After that: a weekly check-in, a monthly report and a quarterly plan review. Budget known in advance.
What people say
A hands-on marketing professional with excellent tactical skills and project management abilities. I like his way of making complicated marketing stuff more clear and basically make s**t happen when needed.Satu KuusinenManaging Director, Suomen Vesitieto
“His ability to combine big-picture thinking with hands-on execution makes him a true asset in any growth-driven environment.”Katariina WiderholmGrowth, Marketing, Technology, Strategy
“His clear guidance and ability to simplify complex challenges made me feel capable of applying my skills to this very niche and specialized market.”Mila RönkköE-commerce, Digital and CRM professional
I think out loud on LinkedIn
Practical notes on B2B growth, marketing budgets, outreach and AI, a few times a week. That's the easiest way to see how I work before we talk.
Strategy, goals and day-to-day marketing often live in different places. The strategy sits in a slide deck, the goals in a spreadsheet, and the actual work in a list of campaigns and tasks.
Read on LinkedIn →Industry knowledge isn't necessarily knowing exactly what you do. Especially in niche B2B sectors, it's more about knowing what your customers do.
Read on LinkedIn →Top 5 skills for succeeding in marketing, and how AI affects them. The best way to avoid AI taking your job is to prove you're a damn good marketer.
Read on LinkedIn →I treat your marketing and brand as if they were my own. Marketing isn't an extra cost. Next to sales, it's one of the main drivers of a healthy business.
Most of my work happens with international B2B growth companies. Alongside that, I help a few local businesses get found and grow.
Family first. Husband and father of two, married to an entrepreneur.
Football referee at a competitive level in Finland, with experience from international bandy tournaments such as the World Cup.
Hands-on at heart. Cooking, gardening and renovation projects, small and big.
- 2023Partner, Tactical & Performance MarketingAboad
- 2022Board Member, Advisor Marketing & SalesMyö Crafts
- 2021Head of Tactical MarketingAboad
- 2019Business-driven Marketing SpecialistAboad
- 2018Freelance marketerSelf-employed
- 2017Digital Marketing Specialist, B2B salesMarkkinointiAkatemia
Let's talk.
Call or send a WhatsApp message to either number, whichever is closer to you.